Research Page

Office 5463, Yale School of Management, 165 Whitney Avenue, New Haven, CT, 06511

Office phone: 203-432-6034, Cell phone: 203-887-7492

Email:, Skype ID: nene88_99_1999

Research Interests

Dynamic Structural Models; Empirical Industrial Organization; Industry and Marketing Dynamics; Learning and Social Spillovers; Retail Competition and Strategy


Burger King & McDonald's: Where's the Spillover? International Journal of the Economics of Business (2012), Vol. 19, Issue 2 [selected for "20 Years of IJEB" anniversary collection]

Twitter Adoption in Congress (with Feng Chi), Review of Network Economics (2010), Vol. 10, Issue 1

Papers Under Review

March of the Chains: Herding in Restaurant Locations [revise-and-resubmit to RAND Journal of Economics]

Exploiting the Choice-Consumption Mismatch: A New Approach to Disentangle State Dependence and Heterogeneity (with K. Sudhir)

Market Share Evolution, Size Spillovers and Organizational Forgetting in Retail Chain Dynamics (with Jason Blevins and Ahmed Khwaja)

Moment Marketing Opportunity: The Link Between Online Sentiment and Macroeconomic Conditions (with Yizao Liu)

Working Papers

Cannibalization and Preemptive Entry (with Mitsuru Igami) [slides]

Performance Dynamics of Retail Expansion and Mergers (with Mitsukuni Nishida)

Sales Productivity and Employee Engagement: Evidence from Upselling in the Car Rental Industry (with Ahmed Khwaja)

Ongoing Projects

Advances in Dynamic Structural Models: Topics, Issues, and Methods from Marketing and Industrial Organization (with K. Sudhir)

Consideration Set Formation, Goodwill Accumulation, and Learning (with K. Sudhir)

Price Discrimination and Location Strategies in a Bike Sharing Network (with Pinar Yildirim)